Website Creative Brief

Developed By

Please provide a brief history of the company
What is the size of your company? (# of employees, locations, etc.)
What is your business process? How do customers engage with your business or organization?
Are there any misconceptions about your business based on your website currently?

What is the current industry climate like?
Where is your company currently in the marketplace? How are you perceived?
How would you like to be perceived?
Who is your competition? Is there anything you like or dislike about their websites?
What makes you different from your competition?

Are there any visual attributes that separate your brand from your competition?
Are there any specific or general design directions you’d like us to keep in mind?
Are there colors you want or need us to use? Are we stuck to these or is it flexible?
If you have a current or old website, what do you like or dislike about it?
What are key elements we should include on the website?
What general feel would you like your website to have?
Are there any websites you particularly love or are inspired by? Why?

What 3 actions do you want a visitor to take while visiting your website? (schedule an appointment, become a member, purchase something, learn about you, etc.)
What unique capabilities does your website need? (complex forms, photo galleries, scheduling, etc)
Do you have an idea of what navigation items you want or need on the site? (we start each site with a sitemap recommendation for you, but want to make sure we take into account any pages you want or need.)
Will your website have a team or staff page? Will they include photos or headshots?
Do you need to sell anything on your website?
What social media profiles does your business have? Please include links to them.

Continue on to the next slide if your site does not require eCommerce

Do you currently have hosting and a domain? If so, please include the account login and where your website is hosted.
How is your email hosted? It could be hosted with your website, or through Google Workspace, Microsoft Exchange, etc. (we can help you set this up if you do not have email set up currently)
Where do notifications need to be sent to when a user completes a form?
Do you have any analytics or tracking/re-targeting pixels to maintain with a new website?
Are you working with any digital marketing agencies? If so, please provide a point of contact.
Who, in addition to yourself, will need a login to make changes to the website?